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Free shipping on orders over €50

Gift packaging

Your jewelry is delivered in a luxurious storage bag

Tomorrow at home

Ordered before 4:00 PM = delivered tomorrow!*

Customer Reviews


based on 1,569 reviews


9 juni 2024

Goed geadviseerd

Zo blij met mijn nieuwe sieraden! Ik werd goed geadviseerd door een lieve meid. Ik kom zeker terug!

Aïsha Mets


September 11, 2023


Great service and received my package very quickly. Communication with them is also perfect and the jewelry looks very nice! Will order here more often. ☺️



September 8, 2023

Fast shipping, really TOP!

I needed the jewelry quickly so I was very happy with the fast shipping, thanks!



April 22, 2024


Contacted the store! Great service, my situation was resolved neatly.

Don Time


April 18, 2024

Great shop

Great shop and beautiful jewelry!

A. Angelo


September 6, 2023

Super nice store

Beautiful store and the staff is so sweet. Well done for a gift!



March 18, 2024

Attention to service

I always receive great help from the ladies at The Urbanista. Beautiful jewelry, lots of variety and good quality.

Ris Jitan


September 11, 2023

Very happy with it!

Wow, what fantastic sleds and they stay so moon! Super!



February 3, 2024

Happy customer

I have been purchasing jewelry from The Urbanista for several years now, and I can truly say that I am a happy customer.

Josephine Visser


September 18, 2023

Beautiful store

This really is the nicest store for very beautiful, original and high-quality jewelry.

A. Van Dijk

Our Story

What started with a great passion for jewelry has grown into a successful webshop and three stores in Utrecht, Amsterdam and Alkmaar. Every day we work hard on our passion: making as many girls as possible happy with our unique jewelry.

Each piece of jewelry has been selected by us in order to offer the most beautiful collections. Something for everyone with our wide range of necklaces, earrings, bracelets and rings.

Visit Our Stores

The Urbanista

Line market 33


The Urbanista

Hartenstraat 32

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The Urbanista

Hekelstraat 7

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As seen on

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Tess is looking gorgeous met onze chunky sieraden! Ze draag de Jools Ring en Juliana Bracelet. Shop Tess haar favorieten!


Judith draagt onze prachtige Violet Pearl Earrings. Deze oorbellen zijn perfect voor een zomerse dag of om elke outfit een elegante look te geven. Shop Judith haar favoriet!


Solane straalt met onze prachtige sieraden! Ze heeft de Olaya Necklace en Emily Necklace als een super leuke stack gecombineerd. Om haar look helemaal af te maken draagt ze de Avery Earrings. Shop Solane haar favorieten!


Djuna heeft haar outfit een extra stoere touch gegeven met onze Elea Necklace en Enith Onyx Ring! Deze items zijn perfect voor elke gelegenheid. Shop Djuna haar favorieten!


Esmee draagt onze Cecile Earrings en Wina White Ring. Deze prachtige chunky oorbellen zijn perfect om elke everyday outfit een golden touch mee te geven. De ring is gemakkelijk te combineren met andere ringen, maar ook mooi op zichzelf voor een subtiele look. Shop Esmee haar favorieten!


Hoe leuk is deze set van Liselot! Ze draagt onze summer musthave Jane Earrings en heeft ze super leuk gecombineerd met de Avery Ring en Eniq Bracelet. Shop Liselot haar favorieten!


We love to see! Britt heeft een leuke set samengesteld met onze Tammy Earrings, Adeline Necklace en Rani Necklace. Deze items zijn perfect om elke outfit mee af te maken! Shop Britt haar favorieten!


We love this look! Esmée draagt onze Lillian Bracelet, Ada Ring en Kailen Long Necklace. Deze items zijn perfect met elkaar te combineren. Shop Esmée haar favorieten!


Lotte geeft haar outfit een zomerse touch met onze Maye Pearl Necklace. Een parelketting is onmisbaar voor in elke sieraden collectie. Net als gouden hoops. Lotte heeft onze Dounia Hoops gecombineerd met andere leuke oorbellen om zo haar unieke earparty te maken. Shop Lotte haar favorieten!


Kelly draagt twee van onze best selling items. Onze Izem Hoops en Jessa Bracelet zijn perfecte everyday musthaves om te hebben in jouw collectie. Beide items zijn tijdloos en gemakkelijk te combineren met andere sieraden! Shop Kelly haar favorieten!


Vivian maakt haar dagelijkse look compleet met onze Heidi hoops en Maya Bracelet. Beide items zijn prachtig op zichzelf of om te combineren met andere sieraden. Echte musthaves dus! Shop Vivian haar favorieten!


Noah draagt haar en onze favoriete summer items! Onze Faye Bracelet en Quin Ring zijn the perfect pieces om deze zomer te dragen bij jouw outfit. Shop Noah haar favorieten!


Helemaal on trend is Jessie met onze Sunshine Chain Earring. Deze chain oorbel is erg leuk te dragen als je meerdere gaatjes hebt. Jessie heeft deze oorbel gecombineerd met pretty golden hoops. Shop Jessie haar favoriet!


Shop this look

We love to see Isa shine met onze Gia Necklace. Deze bijzondere ketting is perfect voor een speciale gelegenheid, maar ook prachtige om te stylen bij jouw everyday outfit. Shop Isa haar favoriet!


The more the better! Evy draagt onze Giaya Layered Necklace. Deze ketting is perfect voor dames die houden van layeren, want hij bestaat uit 3 lagen. Hiermee creëert Evy the ultimate necklace stack. Shop Evy haar favoriet!

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High quality jewelry

Who doesn't love jewelry! Jewelry is truly a must-have to complete any outfit. Whether it's an everyday look or a beautiful outfit for a special occasion. Give your outfit a little something extra with the perfect necklace or pair of earrings . Our jewelry is made of high quality stainless steel . This means that our jewelry remains beautiful for a long time and you can enjoy your items for a long time. You can even keep the jewelry on while showering or sleeping, how nice is that! Our stainless steel jewelry is therefore perfect to take with you on holiday! In addition, our jewelry is very affordable. This allows you to easily expand or exchange your jewelry collection and keep up with the latest trends.

Our extensive jewelry collection consists of all the must-haves that should not be missing from your collection. From earrings in different types: hoops , studs , chunky earrings , but also ear cuffs and piercings and cute mix & match earrings to create your ultimate ear party, to necklaces to complete any outfit: chunky necklaces , short necklaces , medium chains , long chains and for those who like something more we even have layered chains . The more the better! Bracelets should of course also not be missing. There is something fun for everyone. Whether you are looking for a statement bracelet or prefer a minimalist bracelet , we have it all! Be completely on trend with one of our layered bracelets or create a unique piece of jewelry by hanging our charms on the link bracelet . With our rings you can put together the perfect collection. Combine different minimalist rings to create the most beautiful ring party or make a statement with our statement rings . We also have beautiful rings with gemstones . From chic and stylish to cool and trendy, with our jewelry there is something for everyone!

Ordered before 4:00 PM = delivered tomorrow!

If you place your order before 4:00 PM, it will be shipped the same day! This way you will receive your new jewelry quickly and you can quickly wear your new earrings , necklace , bracelet or ring . In addition, you pay no shipping costs when you spend over €50! All our jewelry is delivered in a luxurious jewelry pouch. This keeps the jewelry beautiful during its journey to you and makes it a real gift to unwrap. As soon as your order leaves our door, you will receive an email with the track & trace. This way you can track the order and see exactly when it will arrive on your doorstep. Don't wait any longer and order your favorites . We would love to see your order!

Visit our stores

Can't get enough of our jewelry? Then be sure to visit our stores in Alkmaar and Amsterdam! Our stores are open for you 7 days a week and our colleagues are happy to help you choose the best jewelry. We can be found in the Old Town in Alkmaar and in De 9 Straatjes in Amsterdam. Our collection in the store is even more extensive than online and you will find the most beautiful and unique items there. You can stroll there for hours. This is the perfect time to view and try on your favorites. Are you looking for a gift and can't find it or do you want advice? Ask our dear colleagues! They are ready to give you honest advice and would love to have a nice chat with you! Be sure to be surprised by our home accessories. Almost everything you find in our stores is for sale, how nice is that! Once you have made your choice, our colleagues will wrap everything like a real gift, whether it is for yourself or someone else. This means you can walk out of our store with a smile and enjoy your new jewelry! View our opening hours and plan your visit. Will we see you soon?

Discover a new collection every week

Every week you will discover a new collection full of special and trendy pieces. From unique statement earrings to minimalist bracelets and from timeless items for everyday use to items that are completely on trend and perfect for a special occasion. The most beautiful new jewelry comes online every week. A collection that we put together for you with care and attention. We follow all trends closely on a daily basis. This way you can treat yourself to new jewelry every week! Because who doesn't love new jewelry! But be quick, because these trendy items are selling fast. Therefore, keep a close eye on our NEW page and sign up for the newsletter , so that you are the first to know when our new jewelry collections come online!